Is your nonprofit’s website feeling a bit tired? Maybe you need a refresh, but don’t have the budget or time for a full-blown redesign. Fear not! You might be surprised to learn that finessing a few little things here and there can have a big impact on the overall look and feel of your website.
Design a New Homepage Image
If your website has a current header image that hasn’t been updated in a while, freshen it up with nice photography of your volunteers in action, or projects your organization has completed working toward your mission. You can also design a header to promote a specific campaign or event within your organization.
Add Images into Your Content
Are some of your pages text-heavy? Try adding photosinto your content to break up the space a little bit. Info graphics and diagrams are other good ways to visually represent what you’re discussing within your copy. It could also be a good idea to add a small header image onto some of your pages.
That being said, photos are a bit of a double-edged sword. The more images you add, the larger your site becomes. The larger your site becomes, the slower your site will load. The slower your site loads, the less people stay to view it.
Include photos that increase the value of your content. Adding too many photos can also begin to make your site simply look cluttered. Be judicious when choosing photos.
Clean Up Your Typography
If your typography is giving off the wrong vibe for your organization, or looks a bit dated, it’s probably time to put some of these tips in action.
Make sure you’re implementing fonts that are legible, and that they are being used at sizes big enough to easily read. It’s also a good idea to use no more than 3 fonts within one website. Using many fonts can make your site look cluttered and difficult to navigate.
Incorporate White Space
White space can be your best friend. When your content can breathe, visitors are able to browse your site comfortably, increasing the odds of them staying a bit longer, and hopefully converting into supporters, donors and volunteers.
Consider increasing the line-height (space in between lines of copy) to make your text less dense. Also break up those dense blocks of text into shorter paragraphs. It could also be a good idea to add room in between sections of your website. Leave a little bit of room between your header and where your content begins. Let your sidebar breathe a bit. By giving each section some room of its own, you make it easier for users to scan your site and locate the information they want to consume.
Standardize Your Color Scheme
Is your color scheme all over the place? Does your background color make your copy hard to read? Standardizing your website’s color scheme can do wonders for the overall look and feel of your organization’s site.
To keep your content front and center, background colors should typically be very light, and text should be on the dark side. Choosing a global color scheme of 2 to 4 colors will create a cohesive and intentional look to your website. Using different colors on every single page can make a website look disjointed and confusing.