Donors feel good (and are more likely to give again) when they know that their generosity is appreciated—and put to good use. You need to remind donors of the important impact they have. They are responsible for the positive change you bring to your community.
For happier donors who give again, you must commit to a plan of frequent, donor-centered communications.
Show your donors how much they matter, how much they are appreciated, and how much more impact they can have by continuing to support your nonprofit’s work.
Keeping donors engaged doesn’t have to be difficult. Timely, personalized thank you letters and monthly impact reports make a huge difference. Tell your donors something their gift has accomplished. Share with them some of your plans for the coming month, and thank them for their continued support.